Influencer PR Packages & PR Kits — Custom Apparel Kits
PR kits and influencer boxes for launches: 240 GSM French Terry tees, fleece hoodies, polos, branded packaging. No MOQ, sample first.
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Buying guide
01 — Overview
What is a PR kit?
A PR kit, also called a PR package, PR box or influencer box, is a curated set of branded products sent free to creators, editors, partners or VIP customers ahead of a launch. An apparel PR kit pairs a hero garment with branded packaging and a personal note, so the recipient unboxes it on camera and posts about it.
The buyers are D2C brand owners, brand managers at consumer companies, PR agencies and influencer marketing leads running seeding campaigns, the same teams we work with across custom merch for brands. Volumes are deliberately small because each kit goes to a named person on a curated list. That changes the quality bar: every piece will be photographed, filmed and judged in public, so fabric weight, print sharpness and the unboxing moment matter more here than in almost any other merch order. Flagship launches with broad seeding lists scale up, and the same production setup carries through.
02 — Inclusions
What's included in a PR kit order
Hero tee — the 240 GSM Oversized T-Shirt in Cotton French Terry, with a full-front DTF graphic and a structured drop-shoulder cut. This is the piece that lands in the unboxing video.
Lifestyle layer — the Zipper Hoodie in Cotton 3T Fleece, with a dense fleece interior and an embroidered chest mark. It tends to show up in casual lifestyle posts for months after the launch.
Partner piece — the Polo T-Shirt in CP Matty with an embroidered crest, for channel partners, agency leads and retail buyers where a polo reads as more professional than an oversized tee.
Women's-line piece — the Crop Top in Cotton Sinker, for beauty, fashion and lifestyle launches where the seeding list leans toward women creators.
Branded packaging — a rigid box or a thick-gauge poly mailer printed with your brand, so the outside of the parcel is part of the reveal.
Personalised thank-you card — a printed card or handwritten note addressed to each recipient by name, packed on top of the garments.
Per-recipient personalisation — the recipient's name on the inside collar of the tee, an embroidered name on the polo, or a custom thank-you tag.
03 — Tiers
How to build PR kit tiers
Most seeding lists are not flat. Top-tier creators, mid-tier creators and trade partners get different kits, and the budget follows that split. A tiered structure keeps the kit consistent in look while letting the contents scale.
Hero piece: heavyweight oversized tee
240 GSM Cotton French Terry oversized tee with a full-front DTF graphic. Looped-back construction and a heavy hand feel make it look credible next to fashion drops in creator content. It anchors every tier.
Premium tier: fleece zipper hoodie
Cotton 3T Fleece zipper hoodie with an embroidered chest mark and a DTF back graphic. Added for top-tier recipients and the people you most want posting through the launch window.
Partner tier: CP Matty polo
Polo in CP Matty with an embroidered crest. Suits partner gifting, retail buyers and agency leads, where the kit is more thank-you than content prompt.
Women's-line tier: cotton sinker crop top
Crop Top in Cotton Sinker with a front graphic. Swapped in for, or added alongside, the hero tee when the recipient list calls for it.
Personalisation matters more in PR kits than in any other use case. Each kit goes to a named individual, so share a recipient spreadsheet with name, address, size and role, and each kit is assembled individually with its personalisation included. If the kits are part of a wider product launch, the same artwork can also run as a limited-edition brand drop for customers.
04 — How to order
How to order PR kits
Brief — share the launch date, recipient count, tier split and artwork. You receive written per-kit pricing within 24 hours.
Sample — approve a physical sample of the hero tee and packaging before anything goes into production. There is no MOQ, so the sample comes first.
Recipient list — send the spreadsheet with name, address, size and role. Names for collars, tags and cards are taken from this file.
Production — garments, personalisation and packaging run through a vetted vendor partner network across India, then each kit is assembled per recipient.
Dispatch — kits ship individually with tracking: 2–5 days within India and 7–14 days internationally via DHL, FedEx, Aramex and partner couriers. Our per-recipient dropshipping service handles the address-level fulfilment.
Work backwards from the public launch date. Influencers need time to receive the box, shoot it and queue content, so the kit should land before the announcement, not on the day. With 60+ days, you get standard production with a sample buffer. Between 30 and 60 days, a rush timeline is possible with a surcharge. Under 30 days, stock-blank and print options keep the launch on track.
05 — Snapshot
Order snapshot
Metric |
Detail |
|---|---|
Buyer | D2C brand owners, brand managers at consumer companies, PR agencies, influencer marketing leads |
MOQ | No MOQ — sample first |
Quote | Written per-kit pricing within 24 hours |
Typical quantity | Small-batch curated lists; flagship launches with broad seeding lists scale up |
Lead time | 60+ days standard with sample buffer; 30–60 days rush with surcharge; under 30 days stock-blank and print options |
Standard kit | 240 GSM French Terry oversized tee + Cotton 3T Fleece zipper hoodie or CP Matty polo, in branded packaging with a personalised thank-you card |
Print + finish | DTF (tee, hoodie back), embroidery (polo crest, hoodie chest), per-recipient names |
Billing | GST-compliant invoicing and PO billing; agency-managed accounts can negotiate net terms |
Delivery | Worldwide, per recipient. India in 2–5 days across all 28 states and 8 union territories; international in 7–14 days |
06 — FAQ
Frequently Asked Questions
What is a PR kit?
A PR kit is a curated box of branded products a company sends free to influencers, editors, partners or VIP customers, usually before a launch. Apparel PR kits typically combine a heavyweight hero tee or hoodie, branded packaging such as a rigid box or poly mailer, and a personalised thank-you card, so the recipient has a reason to unbox and post about it.
What should go in an influencer box?
An influencer box works best with one hero piece the creator will actually wear on camera, such as a 240 GSM French Terry oversized tee, plus a supporting layer like a fleece zipper hoodie. Add branded packaging, a personalised thank-you card and the recipient's name on the collar or tag. Fewer, better pieces photograph better than a box of filler items.
Can you dropship PR kits directly to individual influencer addresses?
Yes, per-recipient dispatch is the default for PR kits. Share a spreadsheet with each recipient's name, address, size and role. Each kit is assembled individually with its personalisation and shipped with tracking, reaching all 28 states and 8 union territories in India within 2–5 days, and international addresses in 7–14 days via DHL, FedEx, Aramex and partner couriers.
Can each PR kit carry the recipient's name?
Yes. Per-recipient personalisation is standard for PR kits: a name printed on the inside collar of the tee, an embroidered name on the polo, a custom thank-you tag, or a handwritten note. Provide the recipient list when you order. The technique you choose affects cost, since DTF printing, embroidery and printed cards are priced differently, and each is itemised on the written quote.
How much does a custom PR kit cost?
PR kit pricing is set per kit and depends on three things: which garments are in each tier, how deep the personalisation goes, and the packaging format. A premium tier with a tee and fleece zipper hoodie costs more than a partner tier built on a polo. You receive written per-kit pricing within 24 hours of sharing the brief and recipient count.
What is the minimum order for PR kits?
There is no minimum order quantity for PR kits. Approve a physical sample of the kit first, then order exactly as many as your recipient list needs, whether that is a small curated list or a broad seeding campaign. Runs can scale to 10,000+ units per SKU, so a later wider launch can use the same approved design.
How early should we lock a PR kit for a campaign launch?
Plan for 60 or more days before the public launch for standard production with a sample buffer. A 30–60 day window is possible as a rush order with a surcharge, and under 30 days you can use stock-blank and print options. Build in time for creators to receive, shoot and queue content, so the kit lands before the launch announcement.
What fabric weight looks premium in a PR package?
For the hero tee, a 240 GSM Cotton French Terry oversized cut gives the structured drape and heavy hand feel recipients read as premium on camera. For layers, Cotton 3T Fleece in a zipper hoodie adds a dense, soft interior. Lighter cotton sinker pieces such as the crop top suit women's-line tiers where a cropped silhouette matters more than weight.
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