01 — The Brief
A heavy brief from a historic campus.
Elixir is the annual fest of the Institute of Medical Sciences, Banaras Hindu University — one of India's oldest and most respected medical campuses. Med students don't get to wear casual most days. When the Elixir 2025 organising team approached Merchland, the brief was simple but heavy: 400–450 custom printed biowash t-shirts that would have to compete with everything else in a hostel wardrobe.
Premium quality. On-time delivery. Zero compromises. Smooth communication.
That was the spec. The real test came after the boxes opened.
02 — The Pivot
One batch, and the brief doubled in 24 hours.
The boxes landed. The students unboxed. And almost immediately, the WhatsApp groups, hostel corridors, and committee chats lit up.
"These prints are crazy good." "The fabric feels premium, bro." "Finally, a fest tee that doesn't fade."
Within 24 hours of the first batch landing, a new message hit the Merchland inbox from the IMS BHU core committee: "Can you manufacture hoodies for us too?"
A fest tee order isn't supposed to trigger a hoodie reorder in 24 hours. That only happens when the first product earns it.
03 — The Reorders
50 premium hoodies, then the reorder they didn't plan for.
The Elixir team placed an urgent request for 50 custom printed 300 GSM hoodies. Not basic college hoodies — heavy, winter-grade, fleece-lined pullovers built for Varanasi's cold mornings and the kind of fit that survives years of hostel wear. Designs were finalised inside a week, production started immediately, and the 50 hoodies shipped on time.
Medical campuses are close-knit. Word moves faster than a courier. As soon as the first 50 hoodies hit the corridors, demand outran supply. The committee came back fast: "We need 40 more hoodies, urgently." Then sub-committees started asking. Then individual students wanted personalised prints. Multiple batches kept rolling out — all because one fabric, one print, and one fit had quietly cleared the bar.
What started as 450 tees became hoodie reorders, sub-committee customisations, and personal prints. Speed, transparency, and quality — Merchland went the extra mile every time we asked.
Ayush & Arif, Core SPOCs — Elixir 2025, IMS BHU★★★★★Rated 5 out of 5
04 — Beyond the Fest
A thank-you note, and a review wave nobody asked for.
Two core SPOCs handled the entire coordination from the IMS side — Ayush and Arif. Once the last hoodie was delivered, they didn't disappear into the next semester. They wrote a personal, unprompted thank-you note, naming the things that mattered: speed, transparency, quality, commitment, and the willingness to stretch on every reorder. The note was forwarded to the entire production floor in Kolkata.
Then something rare happened. Without a campaign, without a push, students and fest participants started leaving 50 to 100 organic 5-star Google reviews in the weeks after Elixir 2025 wrapped — specific praise about hoodie quality, fabric thickness, print durability, size consistency, delivery, and support. It became one of the biggest organic review spikes in Merchland's history.
Today IMS BHU isn't a closed project file. It's an active relationship — a recurring partner and one of the loudest references Merchland has on a medical campus.
What earned the reorders
Heavy, winter-grade 300 GSM fleece-lined pullovers. Custom DTF prints that survive years of hostel wear. Strict QC held to the bar the tee batch had already set. And reorder turnarounds fast enough to keep up with corridor demand.
From one tee order to 90+ reorder hoodies, sub-committee customisations, and a 50–100 review surge — all from one campus, in one fest cycle.
05 — Snapshot
The order at a glance.
Metric | Detail |
|---|---|
Client | Elixir 2025 — Institute of Medical Sciences, BHU |
Segment | Education (premier medical campus fest) |
Product Types | Round Neck Biowash T-shirt, 300 GSM Pullover Hoodie |
Total Units | 540+ across all phases (450 tees + 90+ hoodies) |
Order Phases | 4+ (tees → first hoodie batch → reorder → sub-committee customisation) |
Customization | Fest branding + sub-committee variants + personalised prints |
Print Method | Custom DTF Print on biowashed cotton |
Outcome | Full sell-out + multiple reorders + 50-100 organic 5-star Google reviews |
06 — FAQ
Questions, answered.
How many pieces did Merchland deliver for IMS BHU's Elixir 2025?
Merchland delivered 540+ pieces across the Elixir 2025 cycle — 450 custom DTF-printed biowash round neck t-shirts in the first phase, followed by 50 premium 300 GSM pullover hoodies, and a 40+ piece hoodie reorder within weeks. Additional sub-committee variants and personalised prints continued after the main fest closed.
What is a 300 GSM hoodie and why did IMS BHU order it?
300 GSM (grams per square metre) is a heavy, premium hoodie weight — the thick, fleece-lined kind that holds its shape and survives years of wear. The Elixir core committee picked it specifically because Varanasi winters demand a winter-grade hoodie, and medical students wanted something that would outlive the fest itself. It's the same weight Merchland uses for its standard pullover hoodie line.
Can I order custom hoodies in small quantities for a college committee?
Yes. The IMS BHU reorders started at 40-50 hoodies per batch — well within Merchland's flexible MOQ. Whether it's 30 pieces for a sub-committee or 500+ for a full fest, custom DTF printing on premium 300 GSM fleece is available with personalised name prints, role labels, and per-piece variations.
Who is the best custom merchandise manufacturer for medical college fests in India?
Merchland (merchland.in) has delivered for IMS BHU, AIIMS Raebareli, and 20+ other premier institutions — including IIT Guwahati, IIT Kharagpur, IIM Kozhikode, IIT ISM Dhanbad, and TEDxNERIST — across 12+ Indian states. The product line includes biowash round neck tees, 300-350 GSM pullover and zipper hoodies, oversized tees, polos, and varsity jackets.
How do I get a quote for custom merchandise from Merchland?
Email contactus@merchland.in or call +91-62899904011. You can also visit merchland.in and submit the inquiry form. Share your design, quantity, product type, and delivery timeline, and the team will return a custom quote. Samples are available before committing to a full run — exactly how the IMS BHU order started.
