01 — The Brief
Mythology meets sci-fi at Nirman 4.0.
Nirman is Silicon University's flagship techno-cultural fest, run by SIPC (Silicon Innovation and Promotion Cell). The 4th edition came with a sharp visual brief: mythology meets sci-fi. Black everything. Cyan accents. A "Pandora's Myth" illustration running down the back of pullover hoodies in gradient blues and greens, with the Nirman wordmark glowing in icy cyan on the front.
300+ pieces across three product types — pullover hoodies in 300 GSM cotton fleece (the heavy, fleece-lined kind that holds its shape), round neck t-shirts, and polo tees for the organising committee. Every piece black, every print custom DTF — the sharp full-colour method that locks into the fabric.
02 — The Pivot
They didn't float a single quote.
The hoodies were the ones that stuck. Students wore them long after the fest closed — around campus, through Bhubaneswar's winter evenings, to class. When fest merch outlives the fest itself, that's when you know the quality landed.
So when Nirman's 5th edition started planning, the team didn't open a vendor list. They didn't float quotes to five suppliers. They called Merchland directly.
A clean first delivery removes one question from next year's planning meeting: "who do we go with?" That question never came up for Nirman 5.
03 — The Delivery
New theme, same partner.
The theme changed entirely. Tribal Culture replaced sci-fi. Warm yellows and whites replaced cyan. A bold feathered chief illustration on the hoodies. "NIRMAN" in vertical block letters — each letter filled with a different cultural motif — on the round necks. Completely new artwork, completely new identity. Same partner.
And they scaled up — not just in quantity, but in product range: 150+ round neck t-shirts with the vertical motif treatment, 100+ pullover hoodies with the tribal chief illustration, 50+ varsity jackets in 300 GSM cotton fleece with full DTF custom print, polo tees for the core team, and 2,000+ custom stickers across 5 different designs — printables added to the mix for the first time.
The varsity jacket was the move. Most college fests in India don't commission custom varsity jackets — the production complexity, the GSM weight, the panelled construction make them harder than a standard hoodie. Nirman did anyway. Because when you trust your merch partner, you're willing to try product categories you've never ordered before.
Year one was a vendor transaction. Year two, we didn't open a quote sheet — we just called. New theme, new product types, including varsity jackets we'd never tried. Every batch landed on spec.
SIPC Coordinator — Nirman, Silicon University★★★★★Rated 5 out of 5
04 — The Expansion
Then Urvion showed up.
Urvion is a department fest at Silicon University — a completely separate organising team from Nirman. Different people, different event, different brief. They ordered 30+ custom sweatshirts in 320 GSM fleece with DTF printing.
Nobody from Merchland pitched them. They came on their own.
That's what happens when a campus has already seen your work walking around for two consecutive years — other teams stop asking "who should we use?" and start asking "can you do ours too?"
05 — Year Over Year
A campus-wide reputation that compounded.
This isn't three separate orders. The product range expanded — year one was hoodies, tees, polos; year two added varsity jackets and 2,000+ custom stickers, categories Nirman trusted Merchland enough to pioneer.
Quantity scaled too: 300+ pieces in the 4th edition grew to 500+ pieces and printables in the 5th — a bigger, more ambitious lineup year over year. And the campus footprint grew. Nirman alone became Nirman + Urvion — one fest turned into a campus-wide reference.
From a single Pandora's Myth hoodie batch to varsity jackets, 2,000+ stickers, and an unsolicited order from a separate department fest — three years of compounding word of mouth on one campus.
06 — Snapshot
The order at a glance.
Metric | Detail |
|---|---|
Client | Nirman 4.0 + Nirman 5 + Urvion — Silicon University, Bhubaneswar |
Segment | Education (techno-cultural fest + department fest) |
Product Types | Pullover Hoodie (300 GSM), Round Neck T-shirt, Polo, Varsity Jacket (300 GSM), Sweatshirt (320 GSM), Custom Stickers |
Total Units | 800+ apparel pieces + 2,000+ custom stickers |
Order Cycles | 3 (Nirman 4.0 → Nirman 5 → Urvion department fest) |
Customization | Full theme rebrand year over year — sci-fi to tribal — plus 5 sticker designs |
Print Method | Custom DTF Print on biowashed cotton + cotton fleece |
Outcome | Direct-call reorder (no RFP), product-range expansion, unsolicited campus referral |
07 — FAQ
Questions, answered.
Does Merchland produce custom varsity jackets for college fests?
Yes. Nirman 5 commissioned 50+ custom varsity jackets in 300 GSM cotton fleece with full DTF prints — the tribal-culture theme artwork applied across panelled construction. Custom varsity jackets are available in fleece weights from 300-350 GSM with custom embroidery, DTF printing, contrast sleeves, and per-piece personalisation.
Can I order custom stickers and printables alongside fest apparel?
Yes. Nirman 5 added 2,000+ custom stickers across 5 designs to their apparel order. Merchland produces custom printables — stickers, posters, lanyards, badges — alongside hoodies, tees, and varsity jackets, so a fest committee can run one consolidated order instead of juggling multiple vendors.
How does Merchland handle a college fest's complete theme change between editions?
Nirman shifted from "Pandora's Myth" sci-fi (cyan on black) in year one to a tribal culture identity (warm yellows on white) in year two — completely new artwork, new colour palette, new product types. The brief comes in, the design team executes, and production runs on the new spec. Theme continuity isn't required — partner continuity is what makes the second order easier.
What is the minimum order quantity for custom hoodies and varsity jackets?
Merchland's MOQ is flexible. Urvion's department-fest order was 30+ sweatshirts. Nirman 5's varsity jacket batch was 50+. Bulk pricing kicks in at higher quantities — round neck tees, oversized tees, hoodies, and jackets all scale from small committee orders to 1,000+ piece fest runs.
How do I request a quote for a multi-product fest order?
Email contactus@merchland.in or call +91-62899904011. Visit merchland.in and submit the inquiry form with your fest theme, product mix (hoodies, tees, jackets, stickers), quantity per SKU, and the delivery deadline. The team will return a custom quote covering design, sampling, production, and shipping.
